tīmatanga - beginning (tīmata + nominal suffix -nga)
Hei tino tauira hei tāna, "i roto i te Kowheori i ngā marama e ono, e hia kē nei ngā kupu mō te mate Kowheori i te tīmatanga rā."A prime example "is when Covid-19 first hit, in the first six months there were so many different Māori names used for the word Covid".