whakatipuranga - generation
"Katoa tō mātou kapa e tino manawanui nei i te āheinga a te hunga reo Māori ki te whakamutu i ā rātou mahi hoko kai i roto i te reo, i te āheinga hoki mā te whānui me te whāroa o ā mātou toronga, ka āwhina kia whakarauora i te reo, ā, kia whakamahia e ngā whakatipuranga kei te pihi ake.""Our entire team is incredibly proud that not only can te reo Māori speakers now complete their shopping in their own language, but that we can use our scale and reach to help ensure te reo Māori is revitalised and used for generations to come."